with Multiple Media not a Multimedia
Transmedia is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. The concept of storytelling in transmedia delivered as the river flows, with plots and settings. It flows from one to another media platforms. As transmedia, each platform has its unique story, as a single or series.
Why tell the stories? We love something entertained, e.g novels, videos, and comics. Within transmedia, any message from any story can be delivered best because it can trigger involvement and participation of people.
Henry Jenkins, author of the seminal book Convergence Culture, warns that this is an emerging subject and different authors have different understandings of it. He warns that the term “transmedia” per se means “across media” and may be applied to superficially similar, but different phenomena. In particular, the concept of transmedia storytelling should not to be confused with traditional cross-platform, “transmedia”, media franchise, or media mixes.
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding the story. (Henry Jenkins, Confession of Aca-Fan). Based on that definition, we can conclude that Transmedia Storytelling has three main characteristics which are multiple-media, a single unified story or experience, and avoidance of redundancy between media.
One of the interesting examples of transmedia in Indonesia is Garuda Riders, written and developed by Adhicipta R. Wirawan and Mechanimotion Entertainment. Garuda Riders is a Transmedia Storytelling about shadow, taking setting 1000 years ago after the era of Ramayana. The story is being told in six platforms, which are novel, printed comic, digital comic interactive, mobile game, animation series, and song.