Arsifa Deliyana


Week 1 Technopreneurship

What is Entrepreneurship?

  • The concept of entrepreneurship was first established in the 1700s
  • Starting one’s own business
  • One who is willing to bear the risk of a new venture if there is a significant chance for profit
  • An innovator who markets his innovation
  • Entrepreneurs develop new goods of processes that the market demands and are not currently being supplied
  • Economist Joseph Schumpeter (1883 – 1950) viewed entrepreneurship as a force of “creative destruction”
  • The entrepreneur carries out “new combinations” thereby helping render old industries obsolete
  • Established ways of doing business are destroyed by the creation of new and better ways to do them
  • Peter Drucker (1909 – 2005) – the entrepreneur is someone who actually searches for change, responds to it, and exploit change as an opportunity
  • Changes in communications – from typewriters to personal computers to the internet – illustrates these ideas
  • Entrepreneurship is a necessary ingredient for stimulating economic growth and employment opportunities in all societies
  • In the developing world, successful small businesses are the primary engines of job creation, income growth, and poverty reduction
  • Government support for entrepreneurship is a crucial strategy for economic development
  • Small businesses represent 99.7% of all employer firms (U:S. Small Business Administration (SBA)).
  • Since 1996, small businesses have generated 64% of new jobs
  • “Policies to foster entrepreneurship are essential to job creation and economic growth.” (Business and Industry Advisory Committees to the Organization for Economic Cooperation and Development (OECD), 2003)
  • Laws to en-force property fights and to encourage a competitive market system
  • Culture’s influence on entrepreneurship

What Makes Someone an Entrepreneur?

  • Who can become an entrepreneur?
  • Most successful entrepreneurs share certain personal attributes including creativity, dedication, determination, flexibility, leadership, passion, and confidence.
  • Creativity – the spark that drives the development of new products or services or ways to do business
  • Push for innovation and improvement
  • Continuous learning, questioning, and thinking “outside the box.”
  • Dedication – motivates the entrepreneur to work hard (long hours, especially at the beginning)
  • Planning and ideas must be joined by hard work
  • Dedication makes it happen
  • Determination – the extremely strong desire to achieve success
  • Persistence
  • Bounce back after failure
  • Money is not the motivation
  • Success is the motivator, money is the reward
  • Flexibility – the ability to move quickly in response to charging market needs
  • Being true in dream, being mindful of market realities
  • Adapt to market changes and needs
  • Leadership – the ability to create rules and to set goals
  • capacity to follow through to see that the rules are followed and goals are accomplished
  • Lead by examples (don’t expect others to do what you are not willing to do)
  • Passion – what gets entrepreneurs started and keeps them there
  • The ability to convince others to believe in their vision
  • Not a substitute for planning
  • Stay focused
  • Self Confidence – through planning which reduces uncertainty and the level of risk
  • Comes from expertise
  • Gives the ability to listen without being easily swayed or intimidated
  • Smart – common sense joined with knowledge or experience in a related business or endeavor
  • Common sense = good instinct
  • Knowledge = expertise
  • Organizational and financial skills
  • Employment and with it economic growth?

Things to Think

  1. What do you think machine that can easier your life?
  2. Why and how do people become entrepreneurs?
  3. Why is entrepreneurship beneficial to an economy?
  4. How can governments encourage entrepreneurship?

Final Exam ICT New Media

DeShire Project



Mobile Application




Week 15 ICT New Media

Game Development Program

Week 14 ICT New Media

Game Development Progress

Week 13 ICT New Media

Game Building

DeShire Hairdressing Game Concept

In this week, I make a concept for building my game based on the website and mobile application I made before. The topic is Deshire Hairdressing Game. Background of the chosen topic is to offer more interactivity in the game which includes: hairstyling and dressing (clothes and apparels) related to my website and mobile app.
Based on the target audience, the theme I picked is girly fashion in contemporary style. I plan to make the clothes and apparel fit to the four main scene:

  1. 14 December, Laura is having birthday party in her house
  2. 21 December, Laura attends wedding party in Java, Indonesia
  3. 25 December, Laura celebrates Xmas in Singapore
  4. 31 December, Laura hangs out for New Year in Japan

The logic game will make the player to hairdressing Laura based on the date. The more match the dress the higher points player will get. For perfect dress, player will get 100 points. After pass the level, the player will be levelling up and unlock the locked items. Besides, the player can get extra 25 points for sharing its result to social media.

Week 13 Video Diaries III

Revising the Concept, Storyline, Storyboard & Video Elements of Pleonastic



Video Compositing (Real – Real): Opening Scene of Confessions of a Shopaholic

->To be continued…


Week 11 Visual Semiotics & Photography

Objectivity and Subjectivity of Photography

Photography has been debated either as works of art or scientific theories. The notion of photography is questioned whether it is objective or subjective, fact or opinion. Essentially, photography is an objective medium in the hands of wholly subjective beings, hence it is symbolic nature. The photograph presents various forms, perspectives, and relationships in space. Several photographic luminaries have stood up photography’s objectivity in opposing the idea of photography is subjective.

As the construction of reality, photography defined as truthful evidence. Objective photography not influenced by personal feelings, interpretations or prejudice. It based on facts and unbiased from objective opinion. The objective itself must based on the senses – can be heard, smelled, tasted, touched or seen. As the avant-garde artist, photographer, and Bauhaus innovator, Laszlo Moholy-Nagy said, the photographic camera has the most reliable aid to a beginning of objective vision. Everyone will be compelled to see that which is optically true, is explicable in its own terms, is objective, before viewer can arrive at any possible subjective position. In short, the aggregate objectivity is furnished by camera.

In contrary, the other school of thought persists photography as subjective work. According to Brassai, the personality of photographer affects the perspective of photograph. “What is extraordinary is that, despite this submission and abnegation, the personality of the photographer shines through all the obstacles. In the end, images convey personality just as strongly as in a drawing.” (Brassai, quoted in Paul Hill and Thomas Cooper, Dialogue with Photography, New York: Aperture, 1982, pp. 40-41.)

A photograph recording reality will not produce the original reality, even as most similar reflection. Therefore, the concept of ‘reality’ must be categorized as part of separate reality to get better understanding of the photo itself. Based on photographic process, photo shoot always passes through three realities: 1. the object being photographed; 2. the object image results; and 3. the object image results being edited by software, e.g Photoshop. This process involves the subjectivity from the first process. Thus, photography cannot be said as objective or subjective works, barring to the particular context.

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